Outreach Expert sells guest posts: articles published on other websites, which marketers buy to build links to their own sites. The business needed a store where the product is a website rather than a physical item, with each website's numbers on show, online payment, and a way to collect the customer's content after the sale. It also wanted every page of the site to be editable without a developer.
How a customer buys a guest post
- They search the website catalogue and filter it by the numbers that matter to them.
- They add websites to the cart, or choose a package that bundles several websites.
- They pay by PayPal or Stripe and submit their content; documents are attached to the order.
- The team reviews the content, publishes it and reports back.
The website catalogue
Each website is listed with its domain authority, domain rating, traffic, spam score, link type and price, and can be marked as featured. Customers search by name or domain and filter the list. The team can add websites one by one or import a whole list from a CSV file, and group websites into packages with their own price.
Leads as well as sales
Not every buyer is ready to check out. A free audit and strategy form and a custom plan enquiry form collect leads for the team to follow up, and a spam check (Cloudflare Turnstile) keeps bots out of the forms.
Customer accounts
Customers register with email verification or sign in with Google, can turn on two-factor login, and have a dashboard with their orders, payments, profile and support tickets.
Admin and page builder
The admin manages websites, packages, orders and their documents, users, staff with roles and permissions, and an audit log. The rest of the site is built from the admin as well: pages, menus, sidebars, redirects, the sitemap and site settings.
What this means for your business
If what you sell is a service or a listing rather than a box on a shelf, a normal shop template rarely fits. This project shows how we model the product, the checkout and the work that happens after payment. See our custom software development service or our e-commerce development service.
